Mike Principato
I'm an experienced, engaging, and detail-oriented creative copywriter and communications professional. I successfully create, edit, and manage marketing content that can inspire, instruct, inform, and drive sales.
I have conceived, written, and managed B2B and B2C external and internal digital and print communications of every kind for a wide range of US and global companies. My experience includes clients from the automotive, trucking, defense, energy, and medical industries, among others. Employers and freelance clients have praised my exceptionally efficient research and SME interviewing skills, quick and accurate grasp of complex subject matter, and ability to manage, coach and lead fellow content creators.
I rapidly transform large amounts of technical data into effective, SEO-optimized content, proposals, case studies, website content, presentations, white papers, executive communications, video scripts, meta content, presentations, and more.
My remote clients expect and receive compelling, error-free copy writing projects delivered on time, every time.
I specialize in conceiving, creating and managing content customized to project requirements to convert target audiences from impassive readers to fully engaged and informed enthusiasts.
Expertise Freelance & Contract B2B, B2C Content Creator
Skills * Exceptional writing, verbal and interpersonal communications * Unique ability to quickly obtain, synthesize, and effectively apply technical data to target audience and project * Experienced in identifying, creating and managing compelling campaigns and stories * Diverse and deep experience in automotive, energy, defense, marine, medical, and other industries * Effective coach, manager and mentor of content creators * Self-starter, with track record of achievement in team and independent settings * Engaging, persuasive storyteller * SEO * Digital, print, video content creation * Google Search Ad Content * Website content * Email marketing content * Google Suite * Wordpress * Microsoft Word, Excel, PowerPoint, Teams * CMS * Sharepoint * Asana * Wrike * Social media content * Short- and long-form content
Location Lehigh Valley, PA, USA