Why You Need a Technical Marketing Content Specialist
Your company’s products are absolutely brilliant.
I’ll make sure your target audience understands why.
If your company competes in the technology, defense, automotive, healthcare, medical device, marine, aerospace, or energy industries, you sell complex products and services that result from brilliant engineering.That means you need to overcome a marketing challenge that’s as unique as your product, namely:
The vast majority of customers, coworkers, media influencers, and other stakeholders who make or break your brand are NOT engineers.
That’s why communicating the benefits of a technical product demands a thoughtful approach to content strategy that’s focused on engaging, educating and inspiring non-technical audiences to act.
Conceiving and creating this kind of technical marketing content requires a specialist. Here’s why:
- Pure technical writers are skilled at creating product documentation, not marketing content
- Pure marketing writers are skilled at creating sales-oriented copy, not technical content
- Neither type of writer is skilled at creating effective technical marketing content because it requires BOTH skills— the ability to quickly obtain, understand, and mine relevant complex technical product information, AND transform it into content that engages, informs, and inspires less technically-oriented target audiences to act
I offer that unique combination of skills and and a track record of success in content strategy, creation, editing, and management for a diverse array of B2B and B2C products and services.