Internal Stakeholder "Welcome" from senior executive
Time many not heal all wounds, but it sure is effective at wearing away the jagged edges of the memories of our most awkward moments. Time can burnish into romanticized gems of fiction our recollections of everything from our first clumsy kiss to a crash-and-burn job interview. This “the older I get, the better I was” embellishment of our past exploits is private, harmless fun for most of us. But I have to protest when it creeps into our national consciousness, particularly on the subject of America’s Greatest Modern Decade.
Recent infomercials and fawning cable documentaries want you to believe the ‘60s deserve the title? Really? Other than the Beatles landing on Ed Sullivan and Neil Armstrong landing on the moon, the self-possessed ‘60s are more notorious than notable.
The ‘70s? One word: Disco. The ‘80s and ‘90s? Look at your prom photos.
Now don’t you feel silly for even asking?
There’s no contest here: The 1950s ruled. Think Elvis fans jumping out of their seats and Rosa Parks refusing to give up hers. The conquests of Everest and the 4-minute mile. The post-WWII dawning of the greatest industrial power in world history inspiring unprecedented national optimism about America’s future…all brought to you by a nifty new home appliance called the color television.
TV commercials of that bygone golden era look quaint by today’s digital effects-laden standards. But those early, grainy pitches pushed a no-nonsense message perfectly in tune with what mattered most to that first generation of media-savvy customers then, and what matters most to MTU customers six decades later: VALUE…